“Armani of India” Ravi Bajaj Celebrates 25 Years of Fashion
Fashion veteran Ravi Bajaj, the man behind one of India's oldest fashion labels, celebrated the brand's 25th anniversary with an extravagant bash at the Leela Palace in New Delhi earlier this week.
Petit diva Sarah-Jane Dias, clad in a signature glitzy, monochrome sari by the designer himself, presented a photo collage of the legend's professional chronology. The event also saw a special showcase of the veteran couturier's special anniversary collection.
“Season after season, I try to push the envelope, bit by bit,” said an enthusiastic Bajaj. “Nothing too radical, as I don't want to scare my clients away. Menswear sees more of an edge as men are prepared to step out of their comfort zone and I am willing to exploit that. So, menswear gets a little blingy as we continue to do restrained women's wear,” he added.
Bajaj, who wanted to become a ‘fashion designer’, an almost alien term in the 1980s, went overseas to study fashion with the retirement fund of his godmother, a Canadian missionary. He then returned to India in 1986 and started his own eponymous label in 1987. At a time when structured clothes and silhouettes were a rarity, the clothes-master made his mark with his unique take on minimalistic fashion, which garnered him a lot of attention as well as the title “Armani of India” in the early 1990s.
A self-proclaimed risk-taker Bajaj has partaken of several other ventures including cafés, bars and a recently set-up design enterprise called “Fashion Living by Ravi Bajaj”, that designs high-end residences.
Along with the designer's close friends and family, the candle-lit soiree saw some of the capital’s well-known socialites and scenesters in attendance including Suneet Varma, Ashish N Soni, Payal Jain and Sanchita, Kalyani Chawla, Ramola Bachchan, and Sunil Sethi.